Skip to main content - Andrea Bortolotti
  1. Welcome on BBlog/

Convert jekyll blog images to avif and webp with jekyll picture tag

··1309 words·7 mins·🙈 ·

I have a blog with over 100 articles, mainly Compiti Scolastici (🇮🇹 School assignments), where I also convert images to the recent .avif and .webp formats.

Why convert images to modern formats? #

Why did I do it? Mainly for three reasons:

  • The score of some pages with many images on PageSpeed was sometimes less than 90/100 and it mildly infuriated me, because the website average is 98/99 out of 100.
  • After enabling webp conversion on my Hugo blog I noticed a better loading speed and savings on bandwidth and image size. It’s better for who uses the website too!
  • This article about the obesity crisis (🇬🇧) of the web convinced me to reduce the page size of Images were the biggest problem.

How to convert images to webp and avif on Jekyll #

I would venture to say that on Jekyll we almost have ‘ready-made food’ (🇮🇹 common saying) as an excellent plugin comes to our rescue: Jekyll Picture Tag, which enables both responsive images and conversion to more modern formats.

Responsive images #

For those who don’t know, when images on a site are responsive, several copies of each image are produced in different sizes (e.g. 200x, 400x, 800x, 1200x) and depending on the user’s screen, the appropriate ones will be requested by the device.

For example, one of my customers on an IPhone may receive an image 400 pixels wide, while another on a laptop will receive one 1200 pixels wide, as he has a wider screen. In this way the loading of images is ‘smarter’ and also faster without having a penalty on image quality.

How to install Jekyll Picture Tag #

To install Jekyll Picture Tag just add to the Gemfile the gem jekyll_picture\tag in the group jekyll_plugins.

group :jekyll_plugins do
	gem 'jekyll_picture_tag', '~> 2.0'

Next the module is installed, but now we need to configure it.

How to configure Jekyll Picture Tag #

To configure the Jekyll Picture Tag module, create the file _data/picture.yml.

First, in the file you must specify the media queries set on the site.

    mobile: 'max-width: 600px'
    laptop: 'max-width: 800px'
    wide: 'min-width: 801px'

On my site, a device is considered a smartphone if the screen is less than 600 pixels wide, a laptop less than 800px and something else if it is more than 800 pixels wide. I then changed some default parameters:

formats: [avif, webp, original] # Order matters!
      jpg: 80
      png: 85
      webp: 75
      avif: 70

    widths: [200, 400, 800, 1200, 1600] # Image widths, in pixels.

I set support for conversion to avif, webp and the original format of files, and different qualities for each format.

How to choose the quality of converted images? #

Normally 75 is a good number for the quality of converted images and is used by default by Hugo, the framework for building static sites like this one from Google. On the official site of the conversion to .avif ( the default is 70, evaluating these parameters I would recommend keeping in the 70 to 80 range for image quality.

For further customisation of picture.yml, I recommend referring to the documentation of Jekyll Picture Tag, available at

Increase build time in exchange for smaller images #

        compression: av1
        effort: 7 # Up to 9 from 0, 9=really slow
        compression: 9 # Up to 9, fast
        effort: 5 # Up to 6 from 0, 4=default

With these options the effort of image conversion increases to over 100%, for savings of 5-10%. Avif takes like 10 times the time of webp conversion and webp takes longer than png.

If you build locally and as written below and you remove the JPT converted images folder from the .gitignore it can be an effective idea for better compression, else the build times are too high and leave the default.

More informations in JPT Documentation (🇬🇧) and on libvips API Documentation (🇬🇧) on image compression options.

Testing Jekyll Picture Tag #

As the name implies, Jekyll Picture Tag is a tag liquid, so it is added to pages in Markdown more or less like this {% tag %}.

Regex to convert Markdown Images in Jekyll Picture Tags #

If you use VSCodium like I do, or any tool that supports regex, this is a great command for converting ![Alt text](/data/image.png) images into picture tags {% picture /data/image --alt Alt text %}.

Find: !\[(.*?)\]\((.*?)\)\)
Replace: {% picture $2 --alt $1 %}
If you have a picture that uses liquid code like I do, e.g. ![Picture of test tubes]({{ "/data/img/chemistry/lss/acids-and-bases/provetteac.jpg" | relative_url }}) you have to remove it, because Jekyll Picture Tag needs a path to an existing file from the project root. The exemplary result should be {% picture /data/img/chemistry/lss/acids-and-bases/provetteac.jpg --alt Picture of test tubes %}. With some find & replace you get there.

Jekyll Picture Tag dependencies #

Jekyll Picture Tag uses libvips to process pictures, along with imagemagick.

On Ubuntu, just install libvips-tools. On Alpine the package is called vips, on Debian Buster with YunoHost (my previous setup) don’t even think about it: a hell of a lot of dependencies like obsolete meson to compile and reinstall, libvips, imagemagick… However it was luckily easy to setup Github Actions!

How to use Jekyll Picture Tag with Github Actions #

Fortunately this time help is in the documentation but it’s no good. Since the system is Ubuntu, the repos don’t yet have the lipvips version that supports avif - as of 2022/07/20 -, so we’ll use an Arch-based system, whose repos get updates very quickly.

name: Build and Deploy to Github Pages

      - master # Here source code branch is `master`, it could be other branches

    runs-on: ubuntu-latest
      - uses: actions/checkout@v2

      # Use GitHub Actions' cache to cache dependencies on servers
      - uses: actions/cache@v1
          path: vendor/bundle
          key: ${{ runner.os }}-gems-${ hashFiles('**/Gemfile.lock') }}
          restore-keys: |
                        ${ runner.os }}-gems-.
      # Use GitHub Deploy Action to build and deploy to Github
      - uses: jeffreytse/jekyll-deploy-action@v0.4.0
          provider: 'github'
          token: ${{ secrets.GH_TOKEN }} # It's your Personal Access Token(PAT)
          pre_build_commands: pacman -S --noconfirm libvips imagemagick openjpeg2 libheif poppler libjxl libwebp libpng libjpeg-turbo
          repository: '' # Default is current repository
          branch: 'gh-pages' # Default is gh-pages for github provider
          jekyll_src: './' # Default is root directory
          jekyll_cfg: '_config.yml' # Default is _config.yml
          jekyll_baseurl: '' # Default is using _config.yml
          bundler_ver: '>=0' # Default is latest bundler version
          cname: '' # Default is to not use a cname
          actor: '' # Default is the GITHUB_ACTOR

This is the build file that works for the setup just shown, just create a token with permission to write to the repos (specifically to the gh-pages branch), set the branch on which a push will enable the action (in my case, master) and add the imagemagick libvips and libs to support different formats like libheif installation to the pre_build_commands (pacman -S –noconfirm libvips imagemagick openjpeg2 libheif poppler libjxl libwebp libpng libjpeg-turbo).

All of those libraries in the pre_build_commands are required for different things:

  • libvips -> necessary
  • imagemagick -> necessary
  • openjpeg2 -> jp2 support, format for old apple devices instead of webp
  • libheif -> avif support, modern format
  • poppler -> svg support
  • libjxl -> jpegxl support, royalty-free format sometimes better than webp/avif. In 2022, soon to be supported in most browsers.
  • libwebp -> webp support, Google image format, good compression
  • libpng -> png support
  • libjpeg-turbo -> jpeg support

Speed up local build time by removing converted images from .gitignore #

This does not work with GitHub pages

If you want to speed up local build time, since Jekyll Picture Tag recognises when an image has already been converted, you can add the _site/generated (where the converted images are located in different formats) folder to git to avoid reconverting them each time.

# Cache built images by Jekyll Picture Tag in _site/generated